Promote WVU at 2017 AMA Symposiun for Marketing Higher ED

Travel to Allanta to support the WVU UR team at the 2017 American Marketing Association Symposium for the Marketing of Higher Education. Sharon Martin and Tony Dobies have been asked to speak at the event (Becomig a Social-First Uriversity: How WVU Went from Forgotten to Foliowed on Social Media). Also, the UR team is a finalist for the AMA Marketing Team of the Year Award which recognizes extraordinary leadership and achievement in the field of higher education marketing. As a finalist, they were roquired to submit a 60-90 second video at will answer the questions, “What makes my team AMA-ing?” The videos will be shared with all conference attendees via mobile conference app, and attendees will select this year’s team winner. This event is geared toward senior leaders in marketing communications at colleges and universities and is designed to encourage greater conversation, discussion of recommended topics, and tore opportunties to engage with colleagues. This year, the group will discuss the challenges of leading one of the most complex and dynamic functions in higher education. Leadership expert and veteran Chief Marketing Officer Dr. Jessica McWade will guide us through a half-day, highly-interactive workshop that will explore techniques for gaining greater influence with our president, board, peers and staff.